Claritas and Magid

Claritas and Magid

Claritas has been a trailblazer in advanced machine learning technology for consumer understanding and marketing effectiveness since its inception more than 50 years ago. Recently, leveraging strategic acquisitions and a distinctive Identity Graph, the company has evolved into a marketing technology powerhouse. Claritas provides an integrated marketing optimization platform that enables marketers to enhance ROI by pinpointing ideal audiences, executing precise multichannel marketing engagements, and optimizing media spend across online and offline channels. With an accuracy-first foundation, the robust Claritas Identity Graph paired with patented Artificial Intelligence for real-time optimization, the proprietary data set includes 100% of U.S. adult consumers, over 1 billion devices and 10,000+ demographic and behavioral insights, measuring over half a trillion consumer interactions each year for nearly 10,000 marketers. Learn more at www.claritas.com.

Magid is a strategy consulting firm committed to revealing and harnessing underlying human truths that enable brands to deliver extraordinary value to their consumers. Fueled by a team of creative-analytical thinkers who understand human behavior and content as a thread running through modern life, Magid has helped brands become — and remain — an essential part of people’s lives. Magid was founded by social psychology professor Frank N. Magid in 1957. The firm is headquartered in Minneapolis, Minnesota with major offices in New York City and Los Angeles. For more information, visit www.magid.com